VVS is a demi-fine jewelry brand, which began in Seoul in 2021, and aims towards ‘eternity,’ ‘value’ and ‘sustainability,’ and is a brand for all women who are not afraid to reveal themselves.
We design the product by drawing the image of the woman that we want, imagining what she's going to wear under what circumstances and how.
The most important thing is that we prioritize the creation of wearable products over time.
VVS is an abbreviation of ‘Very, Valuable, Something’, and is named for the brand's emphasis of 'invariable value over time'.
In addition, it means a grade that measures the transparency of a diamond, and it means a diamond that contains very fine flaws when enlarged.
There is a flaw that one wants to hide from anyone. But it is stronger and more beautiful because it is incomplete.
A full focus on oneself without covering one's shortcomings, another one's own discovery, and a solid building of one's own taste. This is our brand's desired feminine image.
We believe that VVS Jewelry will be a medium that connects your many moments, and will sparkle with you over time.